Unidad didáctica 6: Messages. Tarea 2



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Unidad didáctica 6: Messages. Tarea 2.

A continuación se te ofrecen una serie de ejercicios para que refuerces los conocimientos adquiridos. Para su realización es necesaria la revisión de los contenidos de la unidad didáctica y, además, si así lo deseas, podrás reforzar estos contenidos con el manejo de cualquier manual de gramática de nivel intermedio o entrando en las páginas web que se te aconsejan a lo largo de la unidad didáctica.

Completa las actividades siguientes:


  • Escribe tus respuestas en los campos sombreados de “Write your answer”.

  • Guarda el documento y envíalo al tutor o tutora para su corrección.

Contenidos a tratar:

  • Leer y escribir: Comprensión de textos escritos.



1. Lee el texto y contesta a las preguntas:
Surrounded by advertising

We probably don’t realize how many adverts we see in an average day on all the advertising media: TV, newspapers, magazines, etc. But, if we counted them all, we’d find there were over 100. In our modern consumer society, we are surrounded by adverts and all these advertising media which are a familiar part of our daily life.

Advertisements should only give us facts and information. However, the aim of advertising is not simply to inform but to make people buy a product. Advertisers try to sell you things, whether or not you need them, by promoting an image that will make people want to buy a product. So instead of giving us only facts and information about that product, clever advertisers also give us an illusion or a promise of a better life. For this reason, advertising agencies employ psychologists. These psychologists are very important for advertising agencies because they analyse and know the potential consumers of a product and study their likes and dislikes and their lifestyle.

Many advertisements appeal to the desire to be fashionable or successful in lots of different ways: “The feel-good factor”, “The creative consumer”, “Power and influence”, etc. In short, advertisers exploit the customers’ desires, dreams, ambitions, insecurities and fears in order to increase their sales.

Some advertisements use a “story” or “situation” to promote a product or suggest a world of glamour. Others use humour to get attention. Good advertisements can be entertaining and even artistic. What is important is to recognise when we are being informed and when we are being exploited by advertising.


1a. Contesta a las siguientes preguntas usando palabras propias en la medida de lo posible:


  1. What is the aim of advertisers?

     


  1. Why are psychologists very important for advertising agencies?

     


1b. Di si estas oraciones son verdaderas “true” o falsas “false” y copia la/s oración/es del texto que justifiquen tal respuesta:

  1. Advertising media are something far away from our everyday life.

     


  1. Advertisements only give us facts and information about their products.

     


  1. Advertisers are not interested in using our fears in the adverts in order to increase their sales.

     


  1. The customer should distinguish information from exploitation when we see an advert.

     


1c. Encuentra palabras en el texto que signifiquen lo mismo que:

  1. publicity.

     



  1. well-known.

     


  1. intelligent.

     


  1. fun, amusing.

     

Contenidos a tratar:

  • Leer y escribir: Composición de textos escritos.

  • Linkers of addition.



2. Elige la opción correcta.

a) In the afternoons, Robert reads novels. …, he reads the newspapers.

a) Also

b) Too


c) Furthermore

     
b) He … goes running and swimming.

a) in addition

b) also


c) too

     
c) Three times a week, Robert goes cycling …

a) in addition

b) moreover

c) as well

     
d) …, he goes swimming four times a week.

a) Also

b) What’s more



c) As well

     
e) After dinner, Robert checks his emails and … reads his personal letters.

a) too

b) moreover



c) also

     


3. Elige el conector correcto y añade comas donde sea necesario:

a) They are cooking. They are looking after the children moreover / as well.

     
b) Joshua likes music too / as well as art.

     
c) I passed my driving test. Too / Furthermore I did it quite well.

     
d) The waiters in that restaurant are very good. As well / In addition the food is delicious.

     
e) We love dancing. We also / as well as like singing.

     
f) Mark plays the guitar very well. Also / What’s more he’s a great singer.

     
g) My cousins are not going on holiday this summer. As well as / Moreover they don’t have any money.

     
h) I usually see Mark at the weekends and I as well as / also see Steve.

     
i) We don’t want to go out today because it’s raining and it’s very cold as well / as well as.

     
j) The NBA teams are full of great players. As well as / In addition they have a lot of money.

     


Contenidos a tratar:

  • Leer y escribir: Composición de textos escritos.

  • An informal letter.



4. Escribe una carta personal a un/a amigo/a al que hacía tiempo le debías una carta. Cuéntale tus medios de comunicación favoritos y tus planes para el próximo año. Usa el siguiente writing plan:
Paragraph 1:

Greetings, apologies for not writing, asking him how he/she is, etc.



Paragraph 2:

Favourite mass media and why.


Paragraphs 3:

Plans for next year.



Nota: Recuerda que las informal letters tienen ya una estructura predeterminada, por lo que aparte de estos párrafos deberás incluir otras cuestiones, tal como figura en el subapartado An informal letter del documento de Contenidos.
     


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